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An Ideal Home report says green is emerging as the leading home-colour direction for 2027, based on paint brands’ annual colour selections and comments from industry experts. The report also identifies earthy pinks, mid-tone browns and warm neutrals as continuing trends; the selections are forecasts, not evidence that consumers have adopted them widely.
Green is the leading home-colour forecast for 2027, according to an Ideal Home report drawing on paint brands’ annual colour selections and comments from colour specialists. The report also points to earthy pinks, mid-tone browns and warm neutrals as colours expected to remain prominent, offering homeowners and retailers an early indication of the palettes brands are promoting.
The report says several companies selected green shades for their 2027 colours of the year or included green in their annual colour edits. Dulux chose Soulful Sage, while Sherwin-Williams selected Celery, both described as light, herbal greens. Lick’s eight-colour edit includes Green 09 and Green 23, the latter described by the report as a chartreuse-olive with strong yellow undertones.
Other selections lean deeper and more grounded. Behr chose Grounded, a mossy olive green; Victory Colours selected Pepper Tree Green; and Benjamin Moore named Webster Green, described in the report as a classic green. These examples span pale sage through olive and richer traditional greens, rather than pointing to just one shade.
Other forecast colours include Little Greene’s Marle, a new mid-tone brown, and Johnstone’s Paint’s Country Soil, a warm neutral. Graham & Brown selected Rose Earth, an earthy pink, as its colour of the year. Lick’s colour edit also includes Brown 02 and Pink 14. These are brand choices and expert forecasts; the report does not provide sales figures or survey data showing how widely households will use the colours.
What the 2027 Palette Signals
For people planning a room refresh, the report suggests that paint and interiors marketing may shift toward greens paired with warm, earthy colours, rather than a single all-purpose shade. The variety of greens named by different companies gives readers options across lighter, calmer palettes and deeper, more saturated ones.
The forecast also matters to paint makers, retailers and interior designers because annual colour selections can shape product launches, promotional campaigns and the combinations presented to shoppers. Ideal Home says these trends can influence paint ideas, furniture colours and home accessories. That describes a potential influence, not proof that the selections will determine what consumers buy.
The shared emphasis on green across multiple brands is a visible point of agreement in the report, while the supporting colours allow for different approaches. Warm neutrals, brown and earthy pink can be used alongside green or independently. The material does not rank those colours by expected sales, nor does it establish that green will be the most-used colour in homes during 2027.
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How Brands Built the Forecast
Ideal Home’s report bases its outlook on annual colour announcements from paint companies and comments from their colour and design specialists. The publication says brands typically reveal colours of the year or curated colour edits from around September, and that it uses those announcements alongside expert input to identify broader directions.
The article contrasts the forecast with palettes it associates with the previous year, including deeper reds and burgundies and several blues. It also notes that warm browns and neutrals have been gaining attention before the new round of 2027 announcements. Those comparisons describe the publication’s reading of recent design coverage; the source does not provide a formal market-wide measurement of colour use.
Several experts quoted in the report describe a move toward colours chosen with more intention and toward mid-tones that add depth without feeling overpowering. Their remarks explain the design reasoning behind the selections, but they are professional views from people working with the brands, not independent consumer research.
“The popularity of mid-tone colours continues to rise, and we see this as a key trend for 2027.”
— Ruth Mottershead, creative director at Little Greene
Forecasts, Not Consumer Data
The report presents industry forecasts, not measured outcomes for 2027. It does not establish how many homeowners will choose green, whether one shade will outsell others, or how the colours will perform across different countries and types of homes.
Its evidence comes mainly from paint-company announcements and comments by specialists associated with those companies. The article does not cite a representative consumer survey, retail-sales data or a common method for comparing the brands’ selections. It is also unclear whether the reported trends will hold throughout 2027 or change as new products and design influences emerge.
Watch for Retail and Design Uptake
The next indications will come as brands and retailers promote their 2027 palettes through paint ranges, room schemes and home-accessory collections. Readers can compare those launches with the shades named in the report, particularly the range of greens and the supporting browns, pinks and neutrals.
Whether the forecast translates into broad consumer use will be clearer only with later evidence, such as product availability, sales information and independent research into household colour choices. Until then, the selections show what participating brands expect to emphasize, rather than a confirmed account of how homes will look in 2027.
Key Questions
What colour is predicted to lead home trends in 2027?
Green is identified as the leading direction in Ideal Home’s report, which cites green selections from several paint brands. The report does not show that green will be the most widely used colour in homes.
Which green shades did paint brands select?
The report names Soulful Sage from Dulux, Celery from Sherwin-Williams, Grounded from Behr and Webster Green from Benjamin Moore. Lick’s edit includes Green 09 and Green 23, while Victory Colours selected Pepper Tree Green.
What other colours are forecast for 2027?
The report also highlights earthy pinks, mid-tone browns and warm neutrals. Examples include Graham & Brown’s Rose Earth, Little Greene’s Marle and Johnstone’s Paint’s Country Soil.
Are these trends confirmed by consumer sales?
No. The report draws on brand selections and expert comments; it does not cite sales data or representative consumer research confirming how widely the colours will be used.
Source: idealhome.co.uk
