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Apple has launched the Apple Home Collection, a lineup of smart home devices codeveloped with LG Electronics and Schneider Electric, alongside its first smart display, HomeView. Apple says Matter, AI-enabled Siri and simpler setup made the move possible; the products also give customers a curated set of devices while leaving the broader Apple Home ecosystem open.
Apple has launched the Apple Home Collection, its first lineup of branded smart home devices, alongside HomeView, the company’s first smart display. The products were codeveloped with LG Electronics and Schneider Electric; Apple says the move reflects the arrival of Matter and AI-enabled Siri, while giving customers a more curated route into its smart home system.
The collection includes cameras, thermostats, sensors, a smart lock and a video doorbell. Apple says the devices work through its Home app, with one-tap setup and no requirement for customers to create separate LG or Schneider accounts. Apple vice president of product marketing for home Kaiann Drance told The Verge that privacy and ease of use were priorities in the joint development.
The lineup does not replace third-party products that already work with Apple Home. Drance said the company remains committed to Matter and its broader device ecosystem. The lock, thermostats and sensors are Matter-compatible; the lock also supports Aliro and works locally. The report says every device includes Thread, while the cameras use HomeKit Secure Video rather than Matter.
Apple’s pitch is less about exclusive functions than a promise of close integration across a defined group of products. HomeView is positioned as a possible entry point: customers might buy it for music, recipes or calendar access, then add other smart home devices. That is Apple’s proposed pathway, not evidence that buyers will go on to purchase the rest of the collection.
Apple Builds a Curated Home Line
For years, Apple relied on outside manufacturers to supply devices for its smart home platform. The new collection gives it a set of products it can present as an integrated Apple Home experience, similar to how Amazon and Google have used their own home brands, Ring and Nest. It also gives Apple a clearer answer to customers who want recommendations rather than a broad catalogue of compatible devices.
That matters because the barriers are not only technical. The Verge cited Parks Associates research identifying a lack of perceived value as the largest barrier to smart home purchases, with privacy, security, complexity and cost also concerns. Apple is addressing setup and privacy in its sales pitch, but the reported starting price of $200 does not address cost as a barrier. Whether the curated approach will persuade more people to buy connected home devices remains unproven.
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From HomeKit to HomeView
Apple introduced HomeKit in 2014, but, according to The Verge, its smart home range remained less developed than Amazon’s and Google’s in-house offerings. Apple instead depended on a mix of outside products that supported HomeKit or, later, Matter. That gave customers choice but left them to decide which devices would work well together.
Drance told The Verge that two developments helped make Apple’s own hardware possible now: Matter, an interoperability standard Apple helped found, and advances in AI that support a more conversational Siri. She described AI-enabled Siri as a critical part of the HomeView experience. Apple chose to work with companies it said brought home-product and installation expertise: LG in consumer products and Schneider Electric in home building and installations. Apple is also partnering with ADT through its retail stores to help customers install devices.
“With the magic of Siri AI, it comes together in a way that we haven’t been able to deliver before.”
— Kaiann Drance, Apple vice president of product marketing for home, speaking to The Verge
Apple Matter-compatible smart home devices
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Camera Standards and Sales Remain Open
The report does not establish whether the collection will broaden adoption of smart home products or how well it will sell. Apple’s claim that simpler setup and a curated range can make the category more approachable is a product strategy, not a demonstrated result. The source also does not specify the full release schedule, availability by market or prices for each device.
Camera compatibility is a separate open point. Unlike the lock, thermostats and sensors, the cameras rely on HomeKit Secure Video rather than Matter. The Verge noted that their Thread radios could indicate hardware readiness for Matter, but Apple did not announce Matter camera support. The report suggests Apple may be waiting for the standard to support encrypted uploads; that explanation is speculation, not a confirmed reason from Apple.
Apple HomeKit Secure Video cameras
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Watch Availability and Matter Support
Customers can expect further details on the collection’s rollout, individual pricing and installation options to clarify what is available and where. Apple’s partnership with ADT through its retail stores is intended to support installation, though the report gives no additional terms or schedule.
Another point to watch is whether Apple adds Matter support for its cameras. For now, the confirmed distinction is that other listed product categories include Matter compatibility while the cameras use HomeKit Secure Video. Apple has said its wider third-party ecosystem will continue, so the collection’s longer-term role will depend on how it fits alongside those products and whether buyers value its promised integration.
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Key Questions
What is Apple’s Home Collection?
It is Apple’s new lineup of cameras, thermostats, sensors, a smart lock and a video doorbell, codeveloped with LG Electronics and Schneider Electric. It launched alongside HomeView, Apple’s first smart display.
Why is Apple making its own smart home devices now?
Apple’s Kaiann Drance told The Verge that Matter and AI-enabled Siri helped make the move possible. The products also give Apple a curated set of devices to recommend to customers.
Will Apple stop supporting other smart home brands?
No such change was announced. Drance said Apple will continue supporting its broader Matter and Works with Apple Home ecosystem alongside the new collection.
Do all the new devices support Matter?
No. The report says the lock, thermostats and sensors are Matter-compatible. The cameras use HomeKit Secure Video; Apple did not announce Matter camera support.
What is still unknown about the launch?
The source does not give a full release schedule, market availability or prices for every product. It is also unclear whether Apple will add Matter support for the cameras or whether the collection will lead to wider smart home adoption.
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