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Eichholtz California is extending its showroom network with a Palm Desert location planned to open in December. The business, co-founded by designer Ryan Saghian and retail partners, says each showroom will reflect its local design market rather than repeat a single format.
Eichholtz California plans to open a showroom in Palm Desert this December, adding a third location to its growing West Coast network after establishing stores in Los Angeles and Orange County. The company says the new space will be tailored to the desert market rather than replicate its existing showrooms.
The Palm Desert location is the next step in a retail concept built around a curated selection of Dutch luxury brand Eichholtz. Interior designer Ryan Saghian, who regularly used the brand in his own work, founded the California operation to bring its products to West Coast customers. The business draws from about 4,000 Eichholtz products and presents a selection of roughly 400 items chosen through what the source describes as a California lens.
The network began with a 6,000-square-foot West Hollywood showroom. An Orange County location opened last December in a nearly 8,500-square-foot space at SoCo, according to the report. The upcoming Palm Desert showroom is intended to serve a different design community, with a focus shaped by the area’s architecture, interiors and second-home market.
Saghian is the company’s creative director, while co-founder Anthony Checetto, a former antiques dealer, leads retail operations. Retail executives and entrepreneurs Michael Webster and James Lunsford joined the founders as the concept expanded to Orange County. The showrooms combine Eichholtz furnishings with antiques, original art and products from other brands, and their displays change as pieces sell and new stock arrives.
A Retail Network Built for Regional Markets
The Palm Desert plan extends the company beyond the Los Angeles and Orange County design markets and gives it a presence in a region the founders associate with desert architecture and second-home living. That makes the expansion more than an additional retail address: it is a test of whether one curated brand concept can serve distinct California audiences through different showroom environments.
For designers and shoppers, the format offers a selected range of Eichholtz products alongside antiques, art and other brands, rather than a display limited to a single manufacturer. The company’s stated approach also means shoppers may encounter changing installations and inventory. The source report does not provide sales, customer or financial data, so the commercial performance of the existing locations and expected scale of the new store cannot be evaluated from the available information.
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From West Hollywood to the Desert
Saghian’s business began with his existing professional interest in Eichholtz. The Dutch brand’s furniture and home accessories were already part of his interior design practice, and he set out to create a West Coast retail presentation of its broad catalog. The California operation’s selection narrows that catalog to a smaller assortment and places it within interiors intended to feel locally relevant.
The West Hollywood flagship established the initial format, while the Orange County showroom expanded the business into a separate design community at SoCo. The founders have described the locations as parts of a network, not identical branches. The Palm Desert store is the planned third piece; the report says its look will differ from the earlier showrooms but does not detail its design or floor area.
““I want there to be tension—something glamorous next to something raw, something contemporary next to something that feels collected.””
— Ryan Saghian, Eichholtz California co-founder and creative director
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Opening Details Still to Come
The source report gives December as the planned opening time for Palm Desert but does not specify the year, an exact opening date, the address, the showroom’s size or whether the schedule is subject to change. It also does not provide details about staffing, inventory levels, pricing or the store’s operating hours.
The report describes the collection as about 400 items selected from a catalog of roughly 4,000, but does not say how much inventory will be held at each location or how the selection will vary. No financial results or measures of customer demand are provided, leaving the expansion’s business impact unclear.
desert architecture interior decor
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Palm Desert Plans Await Further Detail
The next reported milestone is the planned Palm Desert showroom opening in December. The company has not, in the source material, announced an exact date or shared detailed plans for the space. Additional information on its design, address and opening arrangements would clarify how the third location will differ from West Hollywood and Costa Mesa.
After opening, the company says the showrooms will continue to change as products sell and new pieces arrive. Whether the Palm Desert location leads to further expansion is not stated in the report.
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Key Questions
Where is Eichholtz California opening its next showroom?
The company plans to open its next showroom in Palm Desert, adding a location to its West Coast network.
When is the Palm Desert showroom expected to open?
The source report says it is slated to open in December, but does not specify the year or exact date.
Where are the existing Eichholtz California showrooms?
The report identifies a West Hollywood flagship and an Orange County location at SoCo. It says the Orange County showroom opened last December.
What does Eichholtz California sell?
The business presents a curated selection of roughly 400 products from the Eichholtz catalog, alongside antiques, original art and items from other brands. The report says the displays change as products sell and new pieces arrive.
How will the Palm Desert showroom differ from the other locations?
Saghian says each showroom is intended to respond to its local market. He describes Palm Desert as a fit for a region associated with architecture, interiors and second-home living, but the report does not provide specific design plans.
Source: rss
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